Trader • Entrepreneur • Co-Founder, Dhamoney Loans • Founder, Sir Alex Fintech Company

Welcome toSir Alex Mathenge FX

Forex strategist, co-founder of Dhamoney Loans, and founder of Sir Alex Fintech Company — architecting brands, software, and financial tools across Kenya and beyond.

Next Stop: The Top — Where everyone belongs.

Sir Alex Mathenge logo

About Sir Alex

Founder of Sir Alex Trading Hub (Dec 2023) — a community of 2,000+ traders. Entrepreneur, strategist, and builder across forex, fashion, fintech, and creative brands.

Strategy

Disciplined execution rooted in market structure, risk management, and psychology.

Entrepreneurship

Building brands across fashion, fintech, and trading — turning ideas into ecosystems.

Mentorship

Guiding 2,000+ traders through Sir Alex Trading Hub with hands-on coaching.

Excellence

Faith-driven pursuit of mastery in every venture, partnership, and craft.

Sir Alex's trading philosophy rests on three pillars: consistency, psychology, and strategic execution. He teaches traders to respect risk first, master mindset second, and let strategy compound the rest.

Beyond the charts, he co-founded Bosslady Brand Fashion in 2024 as Marketing Director, delivering a 75% sales increase in year one. He is also Co-Founder of Dhamoney Loans — the active fintech service bringing stress-free cash access to communities across Kenya. He is the Founder of Sir Alex Fintech Company, the technology house — staffed with certified developers and IT professionals — that designs and ships the websites, apps, and platforms in this portfolio.

As a marketing consultant, his work has shaped brands including Retro Lounge Bahrain and Kingston 10 — translating identity into engagement, and engagement into measurable growth.

"Faith builds the man. Discipline builds the trader. Both build the legacy."

Key Achievements

Milestones across trading, entrepreneurship, and brand strategy.

2023 – Present

Founder — Sir Alex Trading Hub

Built a thriving community of 2,000+ traders learning forex strategy, psychology, and execution.

2024

Co-Founder & Marketing Director — Bosslady Brand Fashion

Led brand strategy delivering a 75% sales increase across the fashion line.

2024

Co-Founder — Dhamoney Loans

Co-founded an instant cash-loan service that's now active and serving clients across Kenya.

2024 – Present

Founder — Sir Alex Fintech Company

Leads a team of certified developers and IT professionals building the websites, apps, and fintech tools in this portfolio.

2024 – 2025

Social Media Strategist — Retro Lounge Bahrain

Drove digital growth and brand presence for a premium hospitality venue.

2024

Marketing & Graphics Consultant — Kingston 10

Crafted brand visuals and marketing campaigns translating identity into measurable engagement.

2024

Certified — Social Media Growth Strategies

Formal certification in advanced growth, content systems, and audience development.

Flagship

Trading Portfolio

Sir Alex Trading Hub — a 2,000+ strong community learning forex with structure, psychology, and execution.

2,000+
Active Traders
24/7
Community
100%
Hands-On

Sir Alex Trading Hub

Live signals, structured mentorship, and a community that holds itself to a higher standard. Built for traders who treat the markets like a craft, not a gamble.

Sir Alex Trading Hub
Founder Portfolio

Projects, Partnerships & Brand Portfolio

HypTrb App
Tech
Media
Youth Culture
Startup

HypTrb App

A youth culture and creator ecosystem — merch, media, and community for the next generation.

Founder
Youth Culture Platform
Creator Ecosystem
XM Global
Marketing
Trading
Branding

XM Global

Marketing strategy and brand activations with XM — connecting traders through events and community.

Marketing Strategist
Brand Activations
Trading Community
Dhamoney Loans
Finance
Business
Community

Dhamoney Loans

Instant cash loans, stress-free — a fintech venture supporting community-driven business funding. Now active and serving clients.

Finance
Community Support
Business Funding
Spring Spur Waters
Business
Water
Branding

Spring Spur Waters

Clean, commercial branding and delivery platform for a premium water distribution business.

Clean Branding
Commercial Design
Delivery Platform
Soko Fresh
E-Commerce
Marketplace
Grocery

Soko Fresh

Mobile-first grocery marketplace — connecting fresh produce vendors to customers seamlessly.

Marketplace
E-Commerce
Mobile First
Keekapu Grocery Store
E-Commerce
Grocery
Delivery

Keekapu Grocery Store

End-to-end grocery e-commerce with checkout and delivery flows built for everyday use.

E-Commerce
Checkout Flow
Delivery Platform
The Tech House Behind The Brands

Sir Alex Fintech Company

The technology company founded by Sir Alex Mathenge — a stream of certified, professional developers and IT teams designing, engineering, and shipping every website, app, and fintech platform showcased in this portfolio.

Web & App Development

Production-grade websites and mobile apps engineered for performance and scale.

Fintech Solutions

Custom payment, lending, and financial platforms built for the African market and beyond.

Certified IT Teams

A stream of certified engineers, designers, and strategists delivering enterprise-quality work.

Brand Launchpad

End-to-end product launches — strategy, design, build, and growth under one roof.

Sir Alex Fintech Company

Sir Alex Fintech Company

Certified developers · Designers · Strategists · IT engineers — building the future of African fintech and digital brands.

Next Stop: The Top — Where everyone belongs.
Client & Partner Reviews

What People Say

Voices from across our ventures — local and international.

"Sir Alex transformed how I see the markets. The mentorship inside the Hub is hands-on, honest, and built for real growth."

Brian K.
Trader, Nairobi · Kenya

"His marketing strategy delivered a 75% sales jump in our first year. Sharp instincts, relentless execution."

Sally Matheng
Founder, Bosslady Brand Fashion · Bahrain

"From content systems to brand voice, Sir Alex elevated our digital presence beyond expectation. Truly international caliber."

Lady Boss Princessa
Owner, Retro Lounge Bahrain · Bahrain

"Fast, fair, and stress-free funding. Co-founding Dhamoney is just one proof of his commitment to community impact."

Daniel M.
Client, Dhamoney Loans · Kenya

"Working across timezones with Sir Alex Fintech Company felt seamless. Professional team, clean delivery, premium product."

Vincent Mukii
Marketing Director · United Kingdom

"He doesn't just build brands — he builds ecosystems. Every project he touches becomes a movement."

Kevin T.
Creator, HypTrb · Kenya